MILO is one of the famous chocolate malt drink in Malaysia. It is so famous we even can enjoy this delicious beverage in almost every Mamak stall, kopitiam, restaurants even hawker centers.
As for this football season, MILO used an interesting strategy to stay intact with their consumers by organizing a football-themed contest namely Peraduan MILO Hidup Bola.
Business Executive Officer of MILO, Nestle Malaysia Berhad, Ng Su Yen, said this contest is aimed to show MILO appreciation towards their loyal consumers for their trust and support.
“We are offering more than 1000 prizes and, in fact, giving some of them away on daily basis.
“With this year’s contest, we want as many people to walk away a winner,” said Su Yen.
The prize consisting limited edition MILO x Pestle & Mortar football jerseys which will be given away to 10 lucky winners every day, while cash prizes worth RM888 each await 30 lucky winners every week.
A total of 18 lucky winners wil be taking home the ultimate prize of a state-of-the-art home theatre system worth more than RM12,000 which comprises a 65” 4K Ultra HD smart TV (Android), a 15-inch laptop (Intel i5 4GB RAM 1TB HDD), a one year subscription to 100 Mbps home fibre broadband and as the centrepiece, a Playstation 5 complete with DualSense Wireless Controller and PS5 Football Game.
For the full terms and conditions, visit the contest webpage at
Lesson Learnt From The Malaysian King Of Drinks
One of the most effective strategies in marketing is to follow the ‘wave’ of any upcoming festival celebration especially involving our country. As we all know, our Malaysian national football team had joined the FIFA World Cup Qatar 2022 qualification.
As an entrepreneur or a brand owner, we should make this competition as an opportunity to boost our brand awareness by organizing contest or a giveaway just like what MILO did.
This is actually one of the effective strategies to actively engage with your consumers and making your brands look highly relevant throughout any season
1 thought on “How MILO Engaged With Their Bola Mania Fans Consumers”
Very good article.